How to Set Up a Business Plan For Online Success

Make sure you set yourself a business plan when starting your online business, and in this way you will be making a road map towards your online success.

When you set up a business plan, you in fact put your goals on paper, and also work out different strategies to help you to succeed. You will also gain a better understanding of the market place and your competitors.

It is a good idea to add growth projections and expectations into your business plan. You will also need to work out who your target audience will be, and work out how your product will meet their needs.

When you do your business plan try breaking it up into sections as follows:

1. A summary of the service or product you want to provide.
2. Research on the product or service, and what the competition is doing.
3. How to position your product so it is above your competitors.
4. Ways to market your product or service.
5. What your budget is and how much you need to invest in your business.
6. Your goals and what you need to achieve with your online business.

Now you need to put your business plan in a prominent place where you will see it on a daily basis. It won’t help to put it into a drawer somewhere. Make a daily list of tasks and try and stick to it. Keep your business plan simple and two pages maximum.

When starting out in your online business, a great way to achieve you goals is to backward plan as follows:

First get a set goal in your mind. Write it down and then write down what the last thing you will need to do is to achieve this goal. Keep doing this backward planning until you get to where you are today. This method was used a lot by the military when they plan their attacks on their enemies. It has since been adopted by many successful businesses and industries.

Each day in your diary you should have a list of things that you need to do today to get you closer to your end goal. Too many of us get caught up on unimportant non productive tasks on the side, and don’t focus enough on the tasks that actually get us to where we want to be. Make sure that you complete that list of things that you want to achieve each day. A good way to ensure you do this is to start each day with that list and do each task until it is complete before carrying on to the next thing.

Top Time Management Tips For Busy Entrepreneurs

I don’t think I’ve ever met a business owner who wasn’t busy. Managing your time is one of the hardest things you’ll need to do as an entrepreneur. There’s always too much to do, so you’ll need to manage your time well in order to get everything done. Here are my top time management tips:

1. Find out what you’re doing with your time.

One of the first things to do is to actually find out what you are doing with your time. Try monitoring your time for a week and see what’s going on. Use colour coding if it makes things easier i.e. yellow for administrative tasks; blue for marketing; green for client work and so on. At the end of the week, you’ll be able to see what you’re spending too much time on and adjust your time accordingly.

2. Get organised

The more organised you get yourself, the more you’ll be able to handle all the tasks you need to do. Tidy your desk; set up filing systems; and have procedures to deal with the work that comes in. I know it’s hard, but try to deal with each thing only once so that you get it out of the way.

3. Practise the “Do it now” philosophy

As soon as a new task comes in, try to “do it now”. You’ll be amazed at how many tasks you can get rid of. Things very rarely take as long as you think they will once you get cracking.

4. Do things in short bursts

If you’re really not looking forward to doing a task, make yourself do it for 5 minutes only. If you know you’re only going to be doing it for 5 minutes, it doesn’t look as daunting. And once you’ve got started on the task, you’ll probably find you’ll continue on it once the 5 minutes is up.

5. Ask yourself “what’s stopping you?”

Lack of time is often used as an excuse for not doing something. If you find yourself putting something off because you “don’t have the time”, ask yourself what’s going on. Questioning what’s stopping you completing tasks can often really help you decide whether or not to do them.

6. Don’t be afraid to drop a task

Look, if you haven’t completed a task; you’ve asked yourself “what’s stopping you”; and you’ve reached the conclusion that you really don’t want to do it, don’t be afraid to drop the task altogether. We often agree to things that don’t actually benefit us and if a task falls into this category, make the decision that you have the choice to drop the task.

7. You have a choice

As entrepreneurs, we start each day with a blank piece of paper and choose how to fill our time. You don’t have to agree to everything unless you want to do it or it helps you to achieve your goals.

8. Set goals

Setting goals will help keep you motivated and focused. Decide on three personal goals that you’d love to complete over the next year and three business ones. The goals must be things that you really want to do. Your time should then be spent on tasks and activities that help you complete these goals.

9. Accept that it’s impossible to get everything done

There’s only so much time in a day. Even if you’re the most efficient person ever, if you have too many tasks you won’t get them all completed. Accept this and don’t feel too guilty if you miss out on a few.

10. Have fun

Finally, remember as an entrepreneur to have some fun. Running a business isn’t all about working – take some time off too. If you develop a hobby or an interest that takes your mind off the business, you’ll be much more productive as a result.

There’s no one solution to managing your time. The trick is to find things that work for you, Try different things, have fun and do the things that help you to achieve your goals for what you want from your business.

Social Media Marketing For Small Business Entrepreneurs

I was thinking the other day why I have enjoyed consulting with small business owners for so many years. Talk about reality shows. What is more real than talking to the person who created, owns and operates a business? They have made their dream a reality. It’s a whole different conversation and level of engagement from talking to a marketing or business development manager working for a small or mid-size company. I don’t mean to imply that the marketing or business development manager knows less about the company’s business than the owner. It’s about the level of passion for the business. Passion or entrepreneurial zeal, as we know, doesn’t always translate into being able to run a company successfully but I love to hear their story.

I enjoy the initial phase of a search engine optimization or pay per click management campaign for any new client. We call this the discovery phase where we gather quantitative and qualitative information about a business to lay the groundwork for the project. The more we know about what they do, how they do it, who they are trying to reach and what their goals are the better we can develop and implement a successful online marketing strategy for them.

One big difference I notice almost immediately when talking to an entrepreneur is the desire to talk about their business. You never have to worry about keeping the conversation going that’s for sure. Entrepreneurs love to talk about their business. It’s their passion. That’s why they are doing it. Many businesses, if not most, are built based on the personality of the owner and more often than naught these owners have an outgoing, engaging personality. That is why social media marketing can be so powerful for small business owners.

Social media marketing is not just about creating profiles on facebook, myspace, LinkedIn and other social media networks to try to create buzz and links to your web site. It’s about being actively engaged in the networks. Let people get to know you. Be real. Tell them about your business, why you do it and how you do it. Not from a sales and marketing stand point so it sounds like every other Tom, Dick and Harry selling the same thing but from your personal stand point – your personality – let it shine through. Just a warning here, if you are a real drone with a negative view point on the world this might not work. :>) Find people with the same interests as yours and participate in their discussions. It has to be a two way network for it to work best.

Are you thinking how in the heck am I supposed to find enough time to do this plus run my business? This is a valid point but if done correctly this can reap big benefits for your business. Millions and millions of people are participating in social media networks every day. Instead of actively participating in 4 or 5 determine which one best fits your desired demographic and focus predominantly on that one. Also, you might really enjoy it. Just talk about your favorite topic – your business.

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